He even has an interesting suggestion for others, telling Wordplay, "My advice is to just start. The journey's been great so far for the rapper, who's managed to find quite a bit of fame. The new Axe ad might be another big break for Dennis, whose main influences have been J Cole, MF DOOM, Kendrick, JID, Smino, and Mick Jenkins, among others (per Worldplay). "We thought that was an interesting way to help Gen Z really take part in this attraction playground that they built." "When you smell good, you open up to the world, and the world opens up right back," said Mik Manulik, Martin's VP creative director (per Adweek). The "Axe" ad looks much like an "attraction playground," something which its makers - The Martin Agency - believe in as well. What's so great about the song is that its music fits so well with the lyrics - the two complement each other, and what emerges is a work of engaging creativity.
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